'The immensely successful launch of the Full HD TV models in the Middle East and Africa reflects LG's leadership as a developer of advanced flat panel displays and digital HDTV technologies,' said Mr. K. W. Kim, President of LG Electronics - Middle East and Africa. 'Apart from the innovative technology behind these units, they are also designed for a modern home with sophistication and style.'

All models use LG's exclusive XD engine technology, allowing them to display video from Full HD 1080p sources at their native resolution without scaling or loss of quality. The Full HD LCD TV, LG's flagship model, a 6000:1 contrast ratio and a response time under six milliseconds.

LG's Full HD LCD TVs are optimised for movie viewing: LG's Full HD processing takes low-resolution analog signals to near high-definition levels (1080p), and also reproduces crisp images by displaying the original pictures without blurring or distortion. Intelligent Eye technology optimises brightness and contrast, accounting for ambient light; and LG's proprietary Dimple Speaker design provides clear and powerful sound at any volume, creating a complete movie watching experience.

The Full HD LCD TVs brings together a classic design with the highest level of television technology available. They are finished in a glossy piano black both front and back to ensure that their aesthetic sense is maintained from whatever angle the TVs are viewed. Silver accents on the base add to the sophisticated look of these televisions. For maximum viewing pleasure, they can be rotated up to 30 degrees.

The minimalist LB7 Full HD LCD TVs feature LG's new wave bar design at the bottom of the frame. The modern design and matte finish ensure that the images on screen remain the focus, with no gaudy distractions. Both LCD models offer True Viewing Angle technology, which minimises colour distortion and provides stable and accurately represented images from all angles.

A dream come true for action movie lovers or sports buffs, the PY3 (PF9) series of Full HD plasma TVs includes LG's 100Hz Driving technology. This ultra-high refresh rate ensures that every single frame of fast moving programs can be viewed clearly. Making these TVs more attractive is their depth of only 450 mm and touch screen control panel.

LG's proprietary Dimple Speaker technology is integrated into all models for crisp yet powerful sound. LG SimpLink connectivity gives users complete control over compatible equipment such as DVD players and home theatres with a single remote control. All of these models include 2 HDMI ports for maximum connectivity with game consoles, and digital video cameras.

The new products will be available through LG's channel partners at GITEX Shopper 2007, which runs at the Airport Expo Dubai from September 6 to 13. In celebration of its new launches, LG is also offering buyers of its products the opportunity to win fabulous prizes, including Mercedes cars, 32-inch plasma TVs and MP3 players.

LG unveiled a mega-promotion aiming at the customers in the UAE, Oman and Qatar, titled 'The Life's Good Experience'. The promotion offers huge prizes to customers upon buying LG display or media products during GITEX and Ramadan.